Online advertising is one of the most effective ways for businesses to find new customers and diversify their revenue, or is it still the case nowadays? Consumers are now annoyed with too much online advertisement. Online advertisement is getting too pervasive and intrusive that it is becoming creepy to consumers. So what’s the solution? In this podcast episode, the Matts get into hot discussion with the founder and CEO of Bixy, Kyle Johnson, as they take up “Targeted Marketing” and how Bixy is able to solve the consumer’s dilemma of how their data is gathered and used. Bixy is the first Me-Commerce company that puts consumers in charge of their advertising data. Helping consumers and brands build valuable relationships by being transparent with the use of consumer data and preferences. For more exciting podcast episodes, follow us on Instagram @startuphustlepodcast or subscribe to our YouTube channel and download over a hundred episodes.